A simple comparison is the market value for a bottle of water is about $1 but to a thirsty ball player he will have no problem paying $5. Conversely when a property becomes less valuable, buyers will discount the selling price or ask the seller to pay the selling commissions among five elements that spell out the acronym SCARY. The letter S in SCARY stands for Selling fees and discounts. C for closing costs. A for assistance/contribution to buyers. R for repair costs. Y for Yo-Yo costs ( missing multiple offers ).

This is the science behind motivating buyers to pay $100,000 to $500,000 over list price on high-end properties and $10,000 to $50,000 more on lower price ranges. In a hot market sellers can be UNINTENTIONAL or less intentional about the SCARY fees and discounts and still have buyers pay over list price. In a slow market sellers must be INTENTIONAL or more intentional about removing the SCARY fees and discounts for buyers to compete.

Pay Per Offer® uses a scientific process to intentionally create demand and make any property more valuable to buyers in all markets.